Martian attack
If you have five seconds to spare, I'll tell you the story of Jesper's life.
Born the same year as Armstrong hit the moon, it is no coincidence Jesper
feels like a Martian. Being an extra terrestrial is however a benefit in his
career. After high school Jesper studied film science at the University of
Stockholm. (The examining essay was an analysis on music videos.) He then
studied copywriting at RMI-Berghs and journalism at Poppius and got employed
at the artistic agency OCH.
Tired at advertising he became a trainee at the
magazine MånadsJournalen. |
During this time he wrote articles and short stories.
He then wrote, together with three others, about media, film and marketing
in the book "Insikt" (Almqvist&Wiksell). He won a prize of honour by Ammirati Puris Lintas and Jan Carlzon due to his thesis "The Net and co-branding". And then back to advertising at LibergThompson, part of J. Walter Thompson. Being a world wide agency with
HQ in Mayfair, London, it suited Jesper like hand in glove. Jesper suffers
from anglophilia and is a suitable case for treatment.
If you have got a nice flat in Islington and a job in Chelsea, you know who
to call and it ain't the Ghostbusters. |
Jesper does anything to get to London. He even tried to start
"Message", a new magazine for The Economist in order to get to London. "Message"
never saw daylight, but The Economist got impressed and invited the young
Martian to the board room and a gourmet restaurant in the City. He had some
apetite, that boy, and that's the story so far. To be continued...
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